Is WPP plc (WPP) A Good Stock To Buy Now?

Is WPP a good stock to buy? We came across a bullish thesis on WPP plc on Notes From The Beauty Contest’s Substack by Crashkolnikov. In this article, we will summarize the bulls’ thesis on WPP. WPP plc's share was trading at $18.04 as of April 21st. WPP’s trailing and forward P/E were 7.83 and 4.28 respectively according to Yahoo Finance.

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America and internationally. WPP is widely viewed as a structurally challenged business facing disruption from generative AI, weak industry dynamics, and past execution missteps, yet beneath this pessimism lies a credible path to renewal.

The company has spent several years modernizing its model, building WPP Open—an end-to-end AI-powered marketing platform—and strengthening its data capabilities through the acquisition of InfoSum, enabling privacy-safe, federated data collaboration and more predictive, outcome-driven marketing. While 2025 was marked by client losses, organizational disruption, and underperformance, recent months have shown a meaningful inflection, with a strong rebound in new business wins across major global clients, positioning WPP for improved momentum into the second half of 2026.

Under CEO Cindy Rose, WPP is transitioning from a fragmented holding company structure to a unified operating model, aligning incentives around client growth and enabling integrated, outcome-based solutions that combine creative, media, data, and technology. This shift not only simplifies execution but also enhances competitiveness in large-scale pitches, as evidenced by recent wins where WPP secured both creative and media mandates.

The company is increasingly moving toward outcome-based pricing and technology-driven revenue streams, which could structurally improve margins and better align value creation with clients. Despite trading at a deeply discounted valuation relative to peers, WPP maintains solid financial flexibility with no near-term debt concerns, suggesting the market is pricing in an overly pessimistic terminal outlook.

If the company sustains its improving win rates, stabilizes revenues, and demonstrates early success with its integrated AI-driven model, even modest execution could drive a sharp rerating. With multiple catalysts—including operational recovery, strategic simplification, and AI-enabled differentiation—WPP represents a compelling turnaround opportunity with asymmetric upside potential.

Previously, we covered a bullish thesis on Accenture plc (ACN) by Sanjiv in December 2024, which highlighted the company’s stable growth, strong positioning in cloud and GenAI, and consistent cash flow generation despite limited operating leverage. ACN’s stock price has depreciated by approximately 45.41% since our coverage. Crashkolnikov shares a similar view but emphasizes on WPP’s turnaround potential through AI integration and structural simplification.

WPP plc is not on our list of the 40 Most Popular Stocks Among Hedge Funds. As per our database, 8 hedge fund portfolios held WPP at the end of the fourth quarter which was 11 in the previous quarter. While we acknowledge the risk and potential of WPP as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than WPP and that has 10,000% upside potential, check out our report about this cheapest AI stock.