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When you have access to enormous capital and an enormous network of power brokers, you can get, let’s say, creative in how you invest in a particular thesis.
The ultrawealthy, legendary life coach Tony Robbins has an artificial intelligence portfolio that spans a power plant and agtech that uses AI.
“I bought a power plant in West Virginia. It's called Pleasant Power Plant,” Robbins told Yahoo Finance at the Milken Institute conference this week (video above). “We provide 8% of the energy for the state. But it's a coal power plant. I want to convert it to hydrogen.”
“So we have developed some technology,” Robbins added, “but right now I'm partnering with the Hunt brothers. It looks like we're going to convert, actually, to get more jobs … and do a data center right next to us there. But we're going to expand the size of the plant, and we're going to do it more with natural gas. At this point, the hydrogen still isn't there yet.”
Robbins is a prominent peak-performance strategist, bestselling author, and prolific entrepreneur.
CEOs and elite leaders — from financial titans like Paul Tudor Jones to tech founders like Salesforce (CRM) co-founder Marc Benioff — have flocked to him. Robbins bypasses traditional management theory to focus on cognitive restructuring and psychological conditioning. The practice helps high performers break through mental blocks to make high-stakes decisions under pressure.
Besides a power plant, Robbins is eyeing agriculture tech while also staying diversified in his approach to investing in AI.
“I'm also invested in the companies that are using AI, and I'm also working to actually bring agtech into companies,” Robbins said. “So I have three different [investing] levels: very personal, more of a corporate side, and then more of the actual infrastructure itself.”
Robbins called out Anthropic (ANTH.PVT) as doing particularly strong work in AI.
“I think Dario [Amodei] is a standout in this area,” Robbins added, referring to the Anthropic CEO. “And I think he's going to be one of the few profitable ones potentially in the near future because he really thinks about how we're really going to use this. And I think he's taken a big jump … over ChatGPT and what we've seen happening in that area.”
Brian Sozzi is Yahoo Finance's Executive Editor and a member of Yahoo Finance's editorial leadership team. Follow Sozzi on X @BrianSozzi, Instagram, and LinkedIn. Tips on stories? Email brian.sozzi@yahoofinance.com.
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