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Needham Maintains Buy Rating on Zeta Global Holdings (ZETA) Stock

finance.yahoo.com · Sun, May 10, 2026 at 11:54 PM GMT+8

Zeta Global Holdings Corp. (NYSE:ZETA) is one of the Unstoppable Stocks to Buy in 2026. On May 1, analyst Scott Berg of Needham maintained a “Buy” rating on the company’s stock, while retaining the price objective of $25.00. The analyst’s rating is backed by factors including the company’s healthy Q1 2026 performance and momentum in the core marketing platform. The analyst further highlighted that the recently acquired Marigold business surpassed expectations by a wide margin. This resulted in the best revenue beat for Zeta Global Holdings Corp. (NYSE:ZETA) to date and strengthened the confidence in its capability to execute on acquisitions.

Additionally, the analyst hinted at early but strong signs of success from the Athena AI solution, which aided in getting Zeta Global Holdings Corp. (NYSE:ZETA)’s largest contract. This highlighted that AI continues to become a critical growth driver for the platform. Furthermore, the average revenue per super-scaled customer increased at the fastest pace in over a year. This demonstrates expansion in the existing base.

Zeta Global Holdings Corp. (NYSE:ZETA) is engaged in operating an omnichannel data-driven cloud platform. It offers enterprises consumer intelligence and marketing automation software.

While we acknowledge the potential of ZETA as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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